ABOUT US

Welcome to AMBR, where tradition meets modernity. Our brand is dedicated to reviving age-old Indian crafts and embroideries, skillfully crafted by talented artisans at our workshop. Each piece we create is not just clothing; it’s a stunning work of art designed to be cherished for years to come.

At AMBR, we believe in expressing our rich heritage through contemporary designs that resonate with today’s fashion-forward individuals. Our collections are a celebration of exquisite Indian craftsmanship, serving as conversation starters and a bridge to connect with our roots. With a commitment to sustainability, we ensure that every item is produced with care for both the environment and the artisans behind the craft.

Join us on this journey of style, meaning, and heritage, and discover how AMBR pieces can enhance your modern wardrobe while honouring the artistry of the past.

OUR VALUES

Handcrafted : Each piece of AMBR is meticulously handcrafted to revive and cherish our traditional embroidery techniques. For example, we have borrowed Shisha handwork from our Indian blouses and tried our hand at making modern Waistcoats out of them. 

Our artisans were used to embroidering mirrors on cotton and silk blouses. We asked them to do the same thing on cotton corduroy shirts. Trust us! We both were equally excited and a bit scared for the result. 

Ethical : Each piece in our collection has taken its own sweet time to get made. No-one can rush this process and honestly, we (one of us) actually embraced it. Each knot, each bead - we cherished making each piece from the start till the end. The value of each piece is not the amount of embellishments that have gone to it, rather it is the time and effort of our dear artisans. We saw how hard it was to work with black on black. Each time the thread got lost in this darkness, we both looked at each other and tried again. We tried till the piece was what we had envisioned in the start. No short-cuts, just pure labour of love.

Artisanal : AMBR is an artisanal brand. Each piece is made by hand or crafted using traditional methods. We make small quantities, and keep our focus on details. Each step of our clothing is handled with a lot of care from the dyeing to the final folding for dispatch. Since all of our processes require handwork, each piece of clothing is unique and crafted just for you. We try to standardise each step. But we are humans in the end. Honestly, we feel that little differentiations make each piece special and give a unique story to each garment. 

Elevated Classics : Our personal style is very classic and you know what they say, do what you know and learn what you don’t. We were extremely clear with the classic styles that we wanted in the collection - trousers, shirts, waistcoats, dresses and we stuck to them. We learned how to elevate these classics by blending our passion for our rich crafts with our classic styles. 

We designed, our artisans implemented - they gave their inputs on our design and we let them experiment and explore things they have never done before. In the end, we both had a peaceful sleep.

Homegrown : AMBR is proudly made in India. We work with local artisans who are keeping the age old hand embroidery techniques alive for us. They don’t wish for their kids to continue this as with the advent of machine embroidery, they believe their days in this field are numbered. They said they saw hope in us. We see hope in all of us. Let us proudly wear our traditions on our sleeves, everyday! 

Timeless : Who doesn’t love something that looks good forever? You never seem to find a reason to discard it from your wardrobe. It becomes more than just clothing. It becomes a part of your style, a part of you.

Comfort-First : ALL our clothes… we repeat… ALL OUR CLOTHES are made with a comfort-first methodology. They HAVE to be comfortable first, and look good second. Think of AMBR as a second layer that lets your skin breathe. It is a beautiful blanket that protects you, makes you feel loved. Just how the sky wraps itself around the earth and protects all of us. 

Inclusive : Our collection was born after a lot of observation. We looked at ourselves, our family, our friends and we realised one thing - We all are so different and all of us are so incredibly beautiful. It was a non-negotiable to keep our collection diverse and offer something for everybody. We all have different body types, different parts of us that we feel conscious about and different parts of us that we absolutely love. Naturally, we all need different cuts and styles that make us feel our best!